| Is your current marketing strategy helping you | | | | work for you. You can use an E-book, articles, a |
| earn as much as you'd like? | | | | workshop, teleseminar or free demonstration to |
| Does your marketing plan help you generate new | | | | build familiarity and ultimately trust in you and |
| prospects each week and then convert them to | | | | your product. |
| paying clients? | | | | 4. Give Examples |
| Are you getting the bottom line results you want | | | | Tell a story instead of making claims about your |
| from your marketing efforts? | | | | product or services. Use case studies to tell what |
| To get the results you want, your clients must | | | | you did for whom and the difference it made in |
| trust you, believe in you first, and then in your | | | | their life or their business. Use numbers, people |
| products or services. Studies have shown that | | | | like information such as: 'increased their bottom |
| people buy from those that they know, like and | | | | line by 30 percent. With the right brand story, a |
| trust. Your clients want to buy from companies | | | | brand worth believing in will not be forgotten. |
| that exceed their brand promise. Who go beyond | | | | 5. Personalize Your Marketing |
| the expected? Who surprise their customers by | | | | People do business with people. Help prospects |
| demonstrating a level of commitment one | | | | get to know you and trust you. Let your passion, |
| generally associates with family. | | | | professionalism and personality come across in |
| After all, you wouldn't buy a car if you didn't think | | | | your marketing materials. Include a picture of |
| it could get you home. Nor would purchase a car | | | | yourself, with a smile, in a prominent place on |
| from a dealer you thought was robbing you on | | | | your marketing materials... but not on your |
| the price or if the dealer might not stand behind | | | | business card. When you're at a convention or |
| the engine if it fell out as you drove it off the lot. | | | | other relevant events, share this information on |
| Below are 6.5 tips on how to build trust and build | | | | your blog, tweets and other social media outlets. |
| your business. | | | | 6. Stay in Touch |
| 1. Over-deliver to Get Referrals | | | | The people you see and talk to on a regular basis |
| When you need a doctor or lawyer or a great | | | | are usually the ones you trust the most. |
| restaurant you ask a friend for a referral. You | | | | Communication is a key ingredient for developing |
| ask because you trust the recommendations of | | | | trust. If you sell services or high-end products, a |
| people you know. Don't wait for the occasional | | | | personal phone call is one of the best ways to |
| referral to come in spontaneously. When you | | | | answer prospects' questions, and to build trust. |
| stand out from the rest by going above and | | | | Maintain contact with your prospects and clients |
| beyond what a customer expects, it makes it | | | | regularly and ask for their opinion. |
| easier to implement a client referral system to | | | | 6.5. Reduce Perceived Risk and Provide Value and |
| generate new referrals. | | | | Benefits |
| 2. Get Testimonials | | | | A buyers' biggest concern is how well your |
| Having credentials are great, having much | | | | product or service will perform. Providing a |
| experience is even better, but people pay more | | | | guarantee makes a big difference, but in most |
| attention to what others have to say about you. | | | | cases it's not going to make the sale. You must |
| Pick up the phone and call your customers to ask | | | | clarify the value and then define the benefits you |
| what they thought of your products or services, | | | | provide. Be sure to state your commitment to |
| what they liked about it and how it was helpful. | | | | seeing that your clients are not only happy, but |
| You can edit their comments and obtain | | | | ecstatic about your product and services. |
| permission to use the edited comments as | | | | In conclusion, remember - people who win trust |
| testimonials in your marketing materials. | | | | are open, visible and engaging. These tips are not |
| 3. Give Something Away | | | | marketing "gimmicks," but they are critical to |
| When you give people something, regardless of | | | | developing ongoing relationships. Trust is built and |
| the cost, they are more likely to trust you and | | | | maintained by many small actions over time. But |
| return the favor by buying something from you. | | | | above all - deliver! |
| It is known as the Law of Reciprocity. Make it | | | | |