| The more simplified you make your art marketing | | | | Your core database then can be expanded usingo |
| strategies, the more success you will have as you | | | | Social media like Facebook, My Space, Twitter |
| will enjoy the process of Marketing and Selling | | | | etc. Most of you will already be using these tools.o |
| your Art. In any business venture, one of the | | | | Attending Networking Eventso Using an Opt-In |
| most important elements that sometimes gets | | | | Box in Your Websiteo Joint Ventures with Other |
| forgotten or is not done properly is Building Your | | | | Artists |
| Contacts Database. Every business has a | | | | In What Format Can You Hold the Data |
| database but it is not held or used in a formalised | | | | A cost effective and simple tool would be excel |
| way. | | | | or other spreadsheet. Simply enter data such as: |
| Advantages of Having a Databaseo As an Artist, | | | | - Title First |
| you need to constantly communicate with people | | | | - Name Surname |
| as you create new works, hold events and | | | | - Address Line 1 |
| exhibitions, get media coverage etc. A database | | | | - Address Line 2 |
| will help you in getting your message out easily | | | | - Address Line 3 |
| and effectively.o By constantly communicating | | | | - Postcode |
| with people on your database will help you to | | | | - Mobile No |
| develop a Relationship of Trust which will help you | | | | - Other Tel Number |
| to sell your Artworko Whenever you create a | | | | - Email Address |
| new Artwork, you will have a ready Market which | | | | - Contact Details i.e customer/supplier/fellow artist |
| you can tap into. | | | | etc (to help with segmenting your database) |
| How Can You Start Building your Database | | | | To send out letters simply mail merge with Word |
| If you are an artist just starting off, then your | | | | or similar program. To send out emails, you can |
| database can start from "Your Circle of Influence" | | | | use Microsoft Outlook. For more advanced |
| i.e family members, friends, neighbours, fellow club | | | | features such as incorporating Autoresponders, |
| members, gym members etc and this can be | | | | Statistics about email delivery etc, I would |
| extended to people like your doctor, dentist, | | | | recommend a Software called Aweber. |
| hairdresser, local shop owner, postman and others | | | | Take Care Not to Spam |
| that you are in contact with. You can see how | | | | Just as you would not like to receive information |
| easily you can set up a large database from | | | | you did not ask for, similarly make sure that the |
| people you know. | | | | people you are gathering data from have given |
| Expand Your Database | | | | you permission to send them information. |