| A person born between 1946 and 1964 is | | | | into your life on an ongoing basis so that you can |
| commonly known as a "Baby Boomer". They | | | | fulfil your desires such as having a new home or |
| were born post World War II and many countries | | | | car, holidays and travel, children's education, caring |
| experienced an unusual spike in birth rates, a | | | | for aged parents, quality retirement, etc. |
| phenomenon commonly known as the baby | | | | 2 Time Freedom |
| boom. These people are in their forties or older | | | | When you have a large passive income, you can |
| and most of them are in their prime in earning | | | | decide how much time to spend as you wish |
| power. Although they consist of about one-third | | | | instead of working at a job or running a business |
| of the world's population, they account for about | | | | from dawn till dusk for the best years of your |
| two-thirds of the sales. Most of them are | | | | life. |
| expected to live into their eighties. Hence they are | | | | 3 Good Health - Being in the business, you also |
| a significant group of people for the right target | | | | take the products for you walk the talk. That |
| markets. | | | | gives you vitality, good health and well-being. |
| So, what do Baby Boomers want? | | | | The Wealth and Health Crisis |
| Baby Boomers want to feel young, stay fit and | | | | Many people are ill-prepared for retirement. Most |
| be active. They want to keep a youthful | | | | underestimate the amount of savings they require |
| appearance. In other words, they don't like to look | | | | to live comfortably in their golden years. As life |
| ( omit "growing") old. Despite their effort, they | | | | expectancies continue to improve, and costs |
| can't keep away from degenerative diseases | | | | continue to rise, there is a real concern that the |
| which are creeping into their bodies. They look for | | | | superannuation nest-egg alone will not be sufficient |
| smart solutions to their health and ageing | | | | for most, in their old age, to maintain the lifestyle |
| problems. | | | | they are accustomed to. Health bills could consist |
| A growing number of baby boomers are using | | | | of a substantial portion to your overall expenses. |
| nutritional supplements to maintain optimal health | | | | There is a saying that by the time you can have |
| and combat rapid ageing. They are using these | | | | your superannuation fund, its purchasing power |
| supplements to prevent or reverse the | | | | has been reduced by inflation to about 20% of |
| degenerative diseases that plagued their parents. | | | | what you can buy today. |
| Baby Boomers' high disposable income combined | | | | The solution is not to save more (although that's |
| with their growing concerns about health are the | | | | a good piece of advice), but to earn multiple |
| foundation for the exponential growth of the | | | | streams of income. |
| Health and Wellness Industry. | | | | Leverage Your Income There are many ways to |
| Paul Zane Pilzer who is the world renowned trend | | | | earn money. Straight salary is linear income. It |
| forecaster, best-selling author, entrepreneur and | | | | does not matter whether you are a doctor, |
| economic advisor to past US Presidents said this: | | | | dentist, lawyer, accountant, engineer, teacher, or |
| "When I look forward to the year 2010, I see a | | | | whatever you get paid by the hour for only when |
| clear one-trillion, dollar (US) business just in the | | | | you work. No work, no pay. |
| growth of existing products and services in the | | | | Worse still, nowadays, more and more high paying |
| wellness industry and that doesn't include new | | | | jobs will be performance-based. This means bonus |
| products and services that are currently in the | | | | which consists of a fair portion of the total |
| laboratory and coming down the pike." | | | | remuneration is only payable if what you agreed |
| Today, more and more evidence from the Journal | | | | to deliver has been delivered on time, not how |
| of American Medical Association (JAMA) influences | | | | many hours you spend on the job. As a result, |
| many people to take their health into their own | | | | long hours and stress are quite common. |
| hands by using nutritional supplements based on | | | | Professionals and employees trade their own time |
| scientific research. | | | | and effort for money. But there is a limit to how |
| In the Benefits of Nutritional Supplements, The | | | | much wealth one can accumulate this way. |
| Council for Responsible Nutrition (based in | | | | The best way is to earn residual income - income |
| Washington, D.C.) reviewed over a decade's | | | | that keeps flowing to you even when you are |
| worth of scientific research measuring the health | | | | not working like owning investment properties in |
| benefits of multivitamins and other nutritional | | | | real estate or shares, copyrights created by |
| supplements. | | | | authors, pop artists and successful network |
| They found that nutritional supplements can | | | | marketers. |
| promote health and help prevent disease among | | | | Most multi-millionaires use leveraging in one form |
| the baby boomers. | | | | or another to generate wealth. They understand |
| Annette Dickinson, PhD and author of the report, | | | | that the combined time and effort of many |
| said, | | | | people always offer a much bigger income |
| "The critical mass of science now building around | | | | potential than what one can earn alone. Network |
| the material impact of supplementation on adults | | | | Marketing is one of these kinds. |
| in mid-life is extremely positive. | | | | There is a saying, "Do not depend on just one |
| The data underscores the opportunity baby | | | | main source of income for when that stream of |
| boomers have to significantly improve both their | | | | income dries up, you are in strife. Instead it is |
| short and long-term health outlook with very | | | | prudent to have multiple streams of income which |
| simple lifestyle changes. Like not smoking and | | | | will reduce your risk of exposure to unwanted |
| getting regular exercise, supplement use is now | | | | events and will still able to take care of your |
| being shown to have a dramatic, positive effect | | | | family and yourself well." |
| on health" | | | | Create A Residual Income Stream Workers get |
| Timing of Health and Wellness Market: | | | | paid each hour, each fortnight, or each month |
| The Health and Wellness Industry is the largest | | | | that they provide a service. |
| group in the Direct Marketing Association. Many | | | | Smart people continue to earn into the future, |
| companies aim to be listed on the Stock | | | | based in part on initial efforts. This residual value |
| Exchange in order to obtain public funds for the | | | | gives them not only the money, but the time |
| growth of their businesses. This industry will | | | | freedom to enjoy it too. A type of business is a |
| experience substantial growth in the next few | | | | home business in Network Marketing which could |
| decades. | | | | meet this criterion |
| Do you want to be one of the smart people who | | | | Despite prejudices and misinformation, the |
| recognize the trend and use it to start their own | | | | network marketing industry has grown to over |
| home based businesses? If you have not owned | | | | USD 100 billion in revenue. The ageing of baby |
| a home based business, this may open up an | | | | boomers; Generation X ( in the thirties of age) |
| opportunity for you that offers you the benefits | | | | and Generation Y (from 18 to thirty of age) who |
| that include the following: | | | | place more emphasis on balanced lifestyle/family |
| 1 Financial Freedom | | | | than that of their parents will lead to a boom in |
| It offers you another stream of income flowing | | | | the health and wellness industry. |