| Companies like Blue Cross and Blue Shield must | | | | to stay ahead of the competition already. |
| stay competitive especially with the upcoming | | | | Something must be working too because they |
| changes in the health care system. By offering | | | | are one of the biggest health insurance providers |
| better coverage, they can still compete with what | | | | in the United States. |
| the government will be offering. There are also | | | | The government does not yet know what its |
| hot issues around abortion and Medicare that the | | | | standing on abortion coverage in the new health |
| government will have to deal with before anything | | | | plan will be. The conservatives hate the idea of |
| can be passed. A health insurance company can | | | | abortion already. Offering no coverage however |
| take advantage of whatever market the | | | | will have a whole different group angry. |
| government leaves behind. | | | | Companies do not have to please anyone but |
| No one knows what will be decided about health | | | | their customers however. A large company, like |
| care, but when decisions have been made, | | | | Blue Cross Blue Shield, can choose to cover |
| companies, like Blue Cross Blue Shield will have to | | | | abortion costs however their directors please. If |
| make some changes as well to stay competitive | | | | Blue Cross Blue Shield finds that most of their |
| with the government’s new plans. This may | | | | customers would prefer it to be covered then |
| at first sound like a daunting task but really it | | | | they can do so without any repercussions. If |
| won’t be nearly as difficult as one might first | | | | there are more conservatives on the board of |
| think. Blue Cross Blue Shield has been competing | | | | directors and they choose not to offer coverage, |
| with other health insurance companies for a long | | | | then customers are free to stay or leave. It all |
| time now. They are used to updating their plans | | | | depends on how the company feels. |