Domain Dot What?

It's one of those frustrating things that cancountries using their ccTLD, so can other
happen when we're setting up an online business.countries. A geographical domain that appears to
The business idea, the name, and the details forrepresent something else may not be such a
all the other steps fall into place. Except...thegood idea after all. The terms for domain
perfect dot com domain for our site is alreadyregistration for some ccTLDs state that the
taken. Generally speaking, .com domains are theregistrant must live in or have other ties with the
most sought after. They're what people think ofcountry.
first when they type in a domain name. If we usePeople who register the domains without meeting
a different domain extension, we risk losing trafficthe requirements risk losing their domains if it's
to the site with the .com extension. Of coursefound that they registered the domains without
when we want a country-specific domainbeing eligible to do so. Those with .tv domains
extension, the extension for the country we haveshould fare better. In 2000, the tiny South Pacific
in mind has precedence over a .com one. Or wenation of Tuvalu sold the use of its .tv ccTLD.
may have to settle for a domain other than theThe term TV is internationally known for
.com variation if nothing available in .com is whattelevision, so it can be suitable for websites in
we want. And if our business serves orvarious countries.
represents a specific community and we canNewer top-level domains
have a domain extension that specifies that place,Beyond the generic .com, .net, and .org TLDs,
isn't that even better? Sometimes we don't getnewer ones provide more opportunities to choose
what we think we're getting.that perfect domain for general and specific uses.
Country code top-level domains (ccTLD)Domains for professional use
Every country has its own top-level domain.aero is reserved for the aviation business, such
(domain extension). An important point toas airports and airlines . .biz means business. It's
remember is that registry authorities in therestricted to business or commercial use. .coop is
country of each ccTLD have control over theintended to promote co-operative identity. Credit
registration of domains using their TLD. How doesunions and other business co-ops that use .coop
YourCompanyName.la sound? LA, or Los Angeles,contribute to funds only to help cooperatives with
is glamorous. The city of stars. Domains ending inlimited resources in various countries. .museum
.la would suit a variety of entertainment sites.domains help people see that a website is run by
Problem is, .la refers to Laos, not Los Angeles. Ora museum, a museum association, or museum
what about .ws? Anything goes with "website." Aprofessionals. The Museum Domain Management
lot of domain registrants are viewing it as anAssociation, or MuseDoma for short, manages
excellent alternative to already-taken .com.museum domain registrations. .pro, short for
domains. The .ws extension is for Samoa,professional, is currently only for professionals in
however. For medical doctors, .md soundsthe accounting, engineering, legal, or medical fields.
impressive, even if the doctor isn't from Moldova.When professionals are certified that they are
Another example illustrates the problem. A feweligible for a .pro domain, they can register
years ago, domains with .uk.co extensions were.acc.pro, .eng.pro, .law.pro, .med.pro, or a few other
marketed as an alternative to domains ending invariations. They are also issued a digital certificate
.co.uk. They were just what a lot of peopleso that they can digitally sign and encrypt emails.
wanted when the .co.uk version of the name theyDomains for general use
wanted was already taken. They were also useful.info is, of course, short for information -- in many
domains to have if you already had the .co.uklanguages, which adds to its usefulness. There are
domain and wanted to catch traffic from thoseno restrictions on who can use an .info domain. It's
who accidentally reversed the two parts of thissuitable for both individuals and companies. .name
extension.domains are for individual use. The names can be
So, a lot of people registered these domains.real, first and last name, first name last initial,
About 8,000, in fact. One morning in Februarypseudonyms, nicknames, or a fictional character
2003, those 8,000 people woke up to find outthat the registrant has rights to. They can be a
that they'd lost their domains, their sites, and theircombination of names and numbers, e.g.,
email. At a Colombia website, they were able tojanedoe1972.name. But they must be personal
learn the story. The registrar for .uk.co domainsnames of some sort and not just words. .us can
hadn't agreed to the terms of a newbe used by US citizens, organizations, businesses,
arrangement to provide temporary safeguardingor government agencies. Its use is for the most
of their domains, so .uk.co domains were nopart unrestricted. Naturally, the registrant must be
longer available. That was probably the first timea US citizen or permanent resident, or the
that many people realized that the "co" in theorganization must be incorporated in the US or
domain stood for Colombia, not company. Ifhave a presence in the US.
Colombia can pull the plug on people from other