| Did you know every dental practice loses 10-20% | | | | How do Your Patients get their Information? |
| of their client base each year due to naturally | | | | Most dental patients only find out about dental |
| occurring attrition? People may move, pass away, | | | | health options or extra services if someone else |
| change dental insurance to a plan that no longer | | | | they know has had it done - and that does not |
| covers your practice, etc. - whatever the reason, | | | | equal a lot of business for your practice. Getting |
| dentists need to be constantly generating new | | | | education out to your patients is critical to |
| patients to make up for the ones they lose. But | | | | maximizing current patient services as well as |
| how? | | | | prospective patient revenue. By sending out |
| If a dental practice lacks a strong referral base it | | | | information about new services to your current |
| can definitely be a challenge to achieve the top | | | | patient base, you have a much higher likelihood of |
| line growth needed to counteract naturally | | | | actually having them come in and request extra |
| occurring attrition and still generate the revenues | | | | add-on services. By sending out information about |
| needed to stay on top of the latest technologies | | | | your practice to non-patients with postcards or |
| and presentation in the office. The most | | | | referral cards you are getting your name into |
| cost-effective and successful way to grow your | | | | their home, so when they decide to find a dentist, |
| business hands down is print dental marketing | | | | you will be at the top of their minds. |
| such as patient newsletters, postcards or patient | | | | Getting Started with Dental Marketing Materials |
| brochures and education. | | | | There are a wide number of options for dental |
| Why is Print so Effective? | | | | marketing materials, including patient newsletters, |
| Print advertising remains an effective and essential | | | | postcards, patient education and dental brochures. |
| element of any strategic marketing mix due to its | | | | Patient newsletters serve as the friendly, yet |
| outstanding ability to deliver the right message at | | | | professional, forum you need to communicate |
| the right time to the right person in the right | | | | with your patients and foster a strong referral |
| space! | | | | program. By differentiating your practice within |
| How many times have you received something in | | | | your newsletter you can enhance the long-term |
| the mail and set it aside to look at later? When | | | | success of your patient relationships and |
| you do this, you're committing to looking at the | | | | ultimately increase the income generated from |
| item when it is the right time, or you're going to | | | | your dental practice. |
| give it to the main decision maker to look at, or if | | | | Customized dental postcards help draw potential |
| you get your mail from a post office box you're | | | | patients to your practice by letting them know |
| waiting till you get home - the right time, the right | | | | who you are, where you are located and how |
| person, the right space. With online advertising this | | | | you can benefit them with special offers and |
| is impossible - you see a banner ad, and if you | | | | services. Personalizing your postcards with the |
| don't have time, or aren't currently looking for a | | | | names of the decision maker of the household |
| dentist, the impression is wasted. | | | | can increase response rates by up to 44%. |
| The permanence of print means your piece of | | | | As mentioned above, patient education and dental |
| dental advertising will find its way to the | | | | brochures let clients know about new or extra |
| countertop, desk, or passed on to the friend, | | | | services they may not be aware of. Letting |
| where it will be seen many times over, equaling | | | | patients know about teeth whitening services |
| an innumerable amount of impressions for just | | | | prior to the holidays or budget-friendly cosmetic |
| one low price. | | | | dentistry options can significantly boost your |
| Dental advertising and marketing products can be | | | | revenue and guarantee many return visits. |
| tailored to help achieve the specific goals of any | | | | Dental marketing mailings that possess a unique, |
| type of dental practice or specialty, including | | | | customized, and timely look and feel can |
| orthodontics, pediatric dentistry, periodontics, | | | | successfully grow your practice by increasing |
| endodontics and more. With a good dental | | | | referrals and brand awareness, strengthening your |
| advertising company your marketing materials will | | | | relationships with current patients, and improving |
| properly represent your practice while informing | | | | satisfaction and loyalty. Find a dental advertising |
| patients about your practice, new products or | | | | company today and see what they can do for |
| services and more. | | | | you! |