| Yes, yes, we've heard it all before... loads of life | | | | look the best at one thing). Because as soon as |
| coaches, consultants and therapists are struggling | | | | you focus, your CREDIBILITY will skyrocket. You'll |
| to make a decent living but still stick at it because | | | | have instant ATTRACTION just by getting clear |
| they love their job. | | | | about who you are and what you do. |
| Want to know why nearly every coach or | | | | Let me introduce Mollie McDonald |
| consultant out there will always struggle? | | | | She has a fun, rewarding job and makes all the |
| ...if you're one of them then you're not going to | | | | money she needs. She gets to add value and |
| like this one little bit... | | | | improve people's lives every day. She loves her |
| It's a lack of CREDIBILITY | | | | job and I'd hazard a guess that she gets as much, |
| BUT before you hit the DELETE key just bear | | | | if not more, satisfaction than any Life Coach does |
| with me... | | | | from her work. |
| This lack of CREDIBILITY has a cause...lack of | | | | And yes... she gets to coach, cajole, support and |
| FOCUS. | | | | work with inspired clients who want to make a |
| If I have a particular thing I'd like to improve in | | | | change in exactly the same manner. |
| my life or business, wrongly or rightly, I will seek | | | | Is she doing anything drastically different to all the |
| out and trust the advice of a SPECIALIST over a | | | | Life Coaches who are struggling? I know she's |
| GENERALIST any day of the week. | | | | not! |
| And that's the problem - LIFE, MARKETING and | | | | But she has done ONE thing differently. She's |
| BUSINESS - is just too general. | | | | tapped into a profitable, niche and provided a |
| If you want to become truly attractive and have | | | | solution to a genuine gap into a considerably HUGE |
| CREDIBILITY you need to stand for something. If | | | | marketplace. In fact 90% of New Year's |
| you're a generic life coach then know this. People | | | | Resolutions lead into this one niche perfectly. |
| want to be able to turn to someone for a specific | | | | Read Mollie's book to learn you she does it... |
| area of LIFE - this could be relationships, health, | | | | Finally, some hints and tips while finding your |
| wealth etc. | | | | niche... |
| The same is true if you're a generic business or | | | | * "Me Too" businesses are never in as high |
| marketing consultant. People want to find the | | | | demand as unique specialists |
| person who can help them with a specific | | | | * Would you trust your GP (General Doctor) to |
| BUSINESS challenge unique to them. You could | | | | do brain surgery or would you prefer to be in the |
| choose a situation - say Legalised Tax Dodging, | | | | hands of a brain specialist? |
| Setting Up Automated Business Systems, Getting | | | | * People don't buy coaching/consulting etc. - they |
| People Working, Cutting Marketing Costs etc. or | | | | buy the solution. What's their big challenge and |
| you could focus on a particular business-type such | | | | what's your solution? |
| as - Solo Business Owners, Entrepreneurs, | | | | * When you get VERY focused on solutions to |
| Manufacturing Companies, Coaches, Speakers etc. | | | | problems - you'll be able to make a strong |
| So ditch the shopping list right now - you can't be | | | | "Targeted Promise". The result? People will seek |
| the best at everything - and even if you are | | | | you out! |
| no-one will believe you. Choose to be the best (or | | | | |