| For those businesses that work with customers | | | | you use on-hold advertising to present a |
| directly, whether it's a doctor's office or a hotel, | | | | promotional offer. |
| it's important to communicate with clients in the | | | | Analysis has shown that customers are able to |
| way they want to be communicated with. | | | | better retain information given in this way, |
| Otherwise known as B2C companies (business to | | | | probably due to having the opportunity to listen |
| consumer), it's critical that your messages - both | | | | only and concentrate on what is being said, rather |
| written and verbal - are professional and | | | | than take part in a conversation. Often, the |
| persuasive. | | | | customer will pick up a conversation with the |
| Plus, the more information you can give your | | | | person they have called and immediately talk |
| clients about your services or products, the higher | | | | about the advertised products, proving that |
| your customer satisfaction scores and sales will | | | | customers engage readily with on-hold information. |
| be. Let's face it; proper communication is the key | | | | If you're a doctor, dentist, CPA, attorney or |
| to successful product and service marketing. | | | | other service professional, you know how busy |
| Those important moments when your client is on | | | | your office can be. Most of these companies |
| hold, waiting to be connected, is very valuable | | | | have a call-intensive environment. When you can't |
| time. You can use it to advertise whatever you | | | | be there on the third ring, make use of an on-hold |
| want and it won't seem like advertising to them. | | | | program to fill the gap. Don't make your clients |
| It will be perceived as your "on hold" message, | | | | wait on hold without music or a warm and friendly |
| plain and simple. | | | | recorded voice! Expert voice talent, together with |
| Another thing to consider is this: perhaps you | | | | your messaging makes the on hold experience |
| should create an on hold experience for your | | | | enjoyable. Don't leave them in silence! |
| incoming callers. Whether or not the person they | | | | The bottom line? You want to be able to educate |
| want to talk to is available or not really isn't | | | | and entertain them while they wait. And if you |
| important. What's a minute or two on hold for | | | | can sell a few things in the process, that's even |
| them? For you, it's a rare opportunity to connect | | | | better. |
| with them. Have you ever wondered why so | | | | Companies who do not take advantage of on-hold |
| many companies put you on hold even when it | | | | moments are missing out on the opportunity to |
| seems like they should be able to talk to you | | | | give their customers valuable information. And |
| quickly? This is what's happening. Its time to | | | | people are accustomed to on-hold advertising in |
| capitalize on it for your business as well. If you're | | | | today's world. The bottom line? Customer |
| suspect of this method, do a little test. For a | | | | engagement in the services industries is improved |
| week, hold your customers for a minute while | | | | by on-hold advertising. Start a program today! |